Founded in 2014, Mielle Organics is a Black-owned haircare brand that focuses on textured hair. Its products are stocked in more than 100,000 retail locations nationwide, including CVS, Walmart, Target and Walgreens.
However, one popular Mielle product – Rosemary Mint Scalp & Hair Strengthening Oil – has become the subject of controversy after a white influencer encouraged her followers to purchase it.
Nourishes the scalp
Mielle’s Rosemary Mint Scalp & Hair Strengthening Oil nourishes the scalp, smooths split ends and improves dry scalp issues. It also contains biotin, which helps boost hair growth.
It’s not uncommon for Black women to have a limited number of products formulated specifically for their hair type and textures, especially when it comes to natural hair. This is why it’s a huge concern when a White creator promotes a product that’s meant for Black hair, particularly when the product is being offered at a high price or sold in a limited supply.
In response to a TikTok video that’s been shared by white creator Alix Earle, Black women have been taking to social media to call out the brand for what they perceive as gatekeeping. According to Professor Uju Anya, Black women have legitimate reasons for expressing these concerns. She points to brands like Shea Moisture changing their formulation and raising prices to accommodate white consumers, who often don’t have textured hair.
Nourishes the hair
Mielle products are made for women of all hair types, and each product is formulated with nourishing ingredients that encourage healthy hair growth.
The brand’s Rosemary Mint Scalp and Hair Strengthening Oil is a biotin-infused formula that supports hair growth by helping to maintain length, promoting healthy hair follicles, preventing dry scalp, and smoothing split ends. It’s ideal for daily use and specialized scalp treatments.
This product also works well as a protective style protectant, particularly for braids or weaves! The nutrient-rich formula infuses the hair with vital vitamins and nutrients, while the energizing Rosemary Mint aroma keeps you feeling refreshed after every use.
Mielle Organics, a Black-owned natural hair care line, has been acquired by P&G Beauty, which owns a portfolio of popular brands like Always and Olay. The company will work with the brand to expand access to its products in Black communities and fund research and innovation in hair care for underserved groups.
Nourishes the skin
The skin is the largest organ of the body, so it’s important to treat it with the utmost care. To get glowing, healthy skin you need to follow a skincare regimen that works for your specific needs. Start with a cleansers that gently cleanse the skin without stripping it of its natural oils. If your skin is dry, look for products that will hydrate it and keep it supple, such as the Pomegranate & Honey Hydrating Face Mask.
Then, apply a serum to boost your skin’s elasticity and help reduce fine lines and wrinkles. Lastly, apply a moisturizer to protect the skin’s barrier and allow it to absorb throughout the night. Mielle Organics offers several options for nourishing the skin, from the Pomegranate & Honey Revitalizing Face Serum to the Pomegranate & Honey Illuminating Face Lotion. These products are all infused with the sweetest natural ingredients, so you can trust them to leave your skin looking radiant and hydrated every single day!